You run for the lift and low and behold there’s the prospect you’ve been trying to land for the last year. You’ve got 20–30 seconds to sell your business… You open your mouth then pause. Where do you even begin? Before you know it the lift doors open, your opportunity…

“At its simplest, strategy means knowing where you want to go and deciding upon how best to get there.” Wilson and Gilligan How will your company perform in 2016? Proper analysis and planning are critical to the future of any business. As 2015 draws to a close, it’s a good…

There is nothing more satisfying than crossing something off a list. Well, that’s the case if you are an organised freak like myself. I have lists for work, lists for the kids, shopping lists, lists of things I really must get round to selling on e-bay… But recently, I’ve been…

Conferences and events are a great way to raise brand awareness, launch a new product or service, or to connect with potential new customers. But preparing for them is not as simple as booking a stand or ticket and turning up on the day. Leads don’t just materialise! So you’ll…